Gymetc Leyland is a well-established health club based in Leyland, Lancashire. With over 6,000 members, it is key for Gymetc Leyland to optimise their socials in order to best suit everyone’s needs.

Gymetc Leyland reached out after their socials became stagnant. They were posting consistently on their socials but saw 0 growth in followers & 0 engagement.

After re-vamping their feed aesthetic, I focused on the 3 pillars of content - entertain, inform and educate. If the content that was created, did not provide value in at least one of those three ways, it was not posted. I also made reels their main form of content.

As a result, in less than 30 days, they went from 750 followers to 1K. Check out the breakdown below for the full strategy: