AngelMarketplace is an online clothing brand based in Manchester, UK. The brand creates Y2K-Inspired clothing and accessories - and sells via Depop and ASOS Marketplace.

AngelMarketplace’s main goals were to increase sales via their social media channels and use influencers to increase their reach, both in the UK and globally.

By using micro-influencers (+4K), AM was able to reach potential customers and convert them into sales.

By chance, a well-known influencer @imogenation_ purchased a top. This is where having a good sales & marketing strategy is key. I suggested sending a hand-written note with her top that offered her 422K subscribers and 288K followers a 10% discount on any orders.

Sales sky-rocketed overnight when Imogen posted a YouTube video showcasing the top.

That’s what good strategy can do.