Wingstop UK (Lemon Pepper Holdings Ltd) are one of the UK's fastest growing businesses.

With new franchises opening every day, Wingstop UK are iconic among Gen Z audiences.

After receiving a black card from Wingstop, I began creating VIRAL, thumb-stopping content via TikTok.

This included short and long-form content.

The campaign amassed a total of 5.4 million views and additional 1.4K followers gained on TikTok.

The campaign was so successful that thousands of Wingstop fans began creating their own content in the hopes of getting a black card.

The campaign was also featured in The Mirror online.