This is a collaboration project between: MIFF - Manchester International Fashion Festival • Ethiopian Airlines • Manchester Metropolitan University • Manchester Arndale • Manchester Flower Festival

The purpose of this project was to highlight sustainability within Manchester whilst showcasing MIFF (Manchester International Fashion Festival).

As a team, we collaborated with Ethiopian Airlines - who sponsored one of the dresses; Manchester Arndale - who showcased the dresses in prime location on the ground floor; and the Manchester Flower Festival who promoted the dresses as part of their campaign.

Over 1000 flowers were hand-sewn using scrap fabric. With help from fashion students at MMU, we completed this project on time and passed expectations.

Due to our chosen collaborators, the total estimated audience reach was 41.36 million people.